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The customer relationship management functionality supports end-to-end marketing, sales, and service processes – tailored
specifically to midsize companies. Click to read the solution brief: 
The CRM functionality is integrated with the ERP functionality in SAP Business All-in-One to let you fine-tune your business processes from start to finish... Click to find out more: 
Click to download this paper from the Economist Intelligence Unit sponsored by SAP. 

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SAP Customer Relationship Management
Act Immediately. Grow Strategically. Without Compromise.
SAP offers CRM on-demand solutions that are easy-to-use, Web-based, and available on a subscription basis. With SAP, organizations can act immediately to improve sales, service, and marketing effectiveness - while still keeping strategic options open and without compromising cost-effectiveness or user adoption.
CRM Capabilities & Details
- A set of preconfigured SAP CRM Best Practices for sales, service and marketing
- Ability to manage core customer relationship processes and operations - from market to sell to fulfilment to support
- Pre-integrated information and data that enables your customers to manage entire end-to-end business processes - such as offer to opportunity to quote to cash
- Common user interface for ERP and CRM
- Preconfigured business roles such as manager and employee in marketing, sales and service
Benefits for You
CRM provides you with a larger target market at both the high- and low-end of the midmarket - providing you with an up-sell opportunity to your existing installed base. This solution also offers greater competitiveness - especially with prospects who seek integrated ERP and CRM functionality that is affordable yet will scale with their businesses. If that weren't enough you will also enjoy:
- Shortened sales cycles by augmenting an industry-specific solution at a low price point
- Recurring revenue from sales of more solution components as your customer grows
- A reduction in your costs with a streamlined deployment process
Benefits for Your Customers
Your customers benefit can now manage the overall customer experience beyond the sale transaction, and deliver a consistent and branded customer experience across all channels. CRM will also provide users with a mechanism to manage their own sales professional's effectiveness. Furthermore, CRM provides users with:
- Reduced cost and risk - solutions are fully supported by a qualified SAP partner
- Reduced system landscape - both solutions can reside on the same server
- Simplified and accelerated ERP integration
- A Safe investment - built on SAP's proven world-class applications with state of the art technology and scalability that enables adaptation to changing business and industry needs
- Greater visibility - employees can access appropriate information and make knowledgeable business decisions
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